My latest post for the RIPS Law Librarian blog – on communication strategies with today’s students.
In an age of pervasive social media and constant connection to the digital world, colleges and universities – and therefore libraries – find themselves questioning how best to reach our students. Naturally, we experiment with a variety of methods, from chat and text reference to Facebook and Twitter accounts and more, resulting in scattered communication channels. The question then becomes: Is it beneficial to send your message out through a wide array of channels, thereby casting the widest net? Or is this actually counter-productive because students then lack a central channel for receiving communications from the university?
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